SEM — Search Engine Marketing & Google Ads

What we deliver

Buy the clicks that convert

A full-funnel paid-search programme — search, shopping, display, YouTube and retargeting — engineered around your target cost-per-acquisition and return on ad spend.

Google Ads & Microsoft Ads account setup, structure and audits
Keyword research, negative-keyword strategy and ad copywriting
Landing-page optimisation and A/B testing for conversion lift
Conversion tracking, GA4, Google Tag Manager & server-side events
Weekly bid, budget and creative optimisation with clear ROAS reporting

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Digital marketer managing Google Ads and paid search campaign dashboards

How we work

Simple, transparent delivery

A proven four-step engagement that keeps you in control from day one.

1

Discover

Free consultation to understand your goals, audience and current performance.

2

Plan

Strategy, channel mix, KPIs, timeline and a fixed-price proposal.

3

Execute

We launch, publish and optimise — with weekly check-ins and dashboards.

4

Grow

Monthly reporting, iteration and scale-up as results compound.

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Related services

🌐

Corporate Websites

Fast, SEO-friendly websites your marketing can build on.

🛒

E-commerce Websites

Online stores optimised for organic and paid traffic.

📦

eBay & Amazon Shop Setup

Marketplace listings, PPC ads and growth.

Get a tailored proposal

Request a SEM & Google Ads quote

Share a few details and we'll reply within one business day with a scoped plan and pricing.

FAQ

Frequently asked questions

What is the minimum ad budget to start?

We recommend a starting media budget of PKR 100,000 / USD 500 per month, plus management fees, to gather enough data for meaningful optimisation.

Do you set up conversion tracking?

Yes — GA4, Google Tag Manager, Google Ads conversions and (where relevant) server-side tracking are all part of onboarding.

Can you manage Shopping and YouTube campaigns too?

Yes — Google Shopping, Performance Max, YouTube and Display are all included in our SEM engagements.

From the EBS blog

Related insights

Go deeper on the ideas, tactics and case studies behind our SEM & Google Ads work.

SEM·Insight